Usage of O sensei in aikido
Usage with negative connotations
Sensei can also be used with negative connotations. Sometimes enthusiastic supporters and admirers use it fawningly, as when addressing or talking about charismatic business, political, and spiritual leaders. Japanese speakers are particularly sensitive to this usage when it concerns members of an in-group who spontaneously associate or identify sensei with a particular person—many if not most Japanese speakers readily see this usage as indicative of adherents speaking of a charismatic spiritual or cult leader. When talking about such situations, Japanese speakers will sometimes use the term sarcastically to ridicule overblown adulation, and the Japanese media frequently invoke it to highlight the megalomania of those who allow themselves to be addressed in this manner. In speech, a sarcastic sensei is intoned for emphasis, whereas in print it is rendered in katakana, akin to scare quotes or italics in English.
[edit] Uses in English
Sensei has also come to be used in English outside martial-arts and other similarly cultural contexts. In business and industry, sensei is often used to refer to an outside, third-party expert who coaches or advises on operational and organizational excellence. In particular, James Womack's book Lean Thinking advises companies to seek out a "lean sensei" who can provide expert coaching on how to achieve organizational effectiveness. Lean sensei has since become a common for describing an expert who can provide advise on operational and organizational strategy.
Refers to Morihei Ueshiba in Aikido
Source : http://en.wikipedia.org/wiki/Sensei
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